Began in Nov ‘97 – owned by Richard Lown – sales and management experience: Xerox, IBM, CASE, Scientific Atlanta (UK, US, Europe, Middle East)
Sales Consultancy – specialise in sales improvement programmes to clients in ICT sector that include BT and Cisco Systems…..both of these organisations clients of Complete Learning for over 10 years.

Not traditional classroom training which often fades back in the workplace
Focused on real-life deals using Sales Clinics methodology created by Richard Lown
Help support sales teams ability to apply professional selling skills and thinking on a routine basis

Implementation Process:

The Complete Learning Sales Clinic process is transferred to sales teams through a structured accreditation process. Sales managers own the process and Complete Learning conduct regular reviews and feedback to management to confirm progress.

Enhance sales teams ability & confidence to compete & win more business in a highly competitive environment
Support and reinforce sales processes and procedures that sustain improved performance (e.g. qualification, forecasting, managing the sales cycle)

Target key deals and competitor threats – develop the strategy and tactics to accurately qualify what needs to be done to win, or qualify out
Reinforcing sales confidence to win
Support best use of budgets by delivering a measurable result

Improved win rates – see evidence in BT over last 3 years
Winning the right deals
Improved sales plans, clearer way forward - better more accurate forecasting

More effective application of
Competitor Intel

Targeting intelligence to develop winning strategies and tactics

Better use of Marketing Programmes and Campaigns (How to Win
against Competition)

Sales Management able to offer effective direction

Supports the adoption of other Sales Tools (Forecasting, CRM tools)

Better utilisation of
resources– e.g. bid/no bid

Sales Reporting (information
on deals, why won/lost,
competitor threats

Better Proposition Positioning

Customer Feedback