Typical Sales Challenges
Why do these well- intentioned investments fail?
Over the last few years we’ve conducted some analysis of where things go wrong. If we could understand this perhaps we could create a solution that would prevent or diminish the risk of failure.
Click on the boxes below to review our assessment of each discipline.
CRM Tools
CRM Tools should be ‘turning Information into Intelligence’. Isn’t that what CRM tools are supposed to do? Most CRM tools today are better and much more affordable than they used to be – salesforce.com is a good example. They help control the deal, provide a framework for developing effective account strategies and generally encourage efficiency in the process of running a sales organisation (improving the accuracy of forecasting, for example). In practice, these tools are often misused, becoming nothing more than an expensive data storage tool, when it should be a source of data intelligence.
For further information, questions or advice please call Richard Lown on 01926 430 531 or contact via our online form.
