Typical Sales Challenges
Why do these well- intentioned investments fail?
Over the last few years we’ve conducted some analysis of where things go wrong. If we could understand this perhaps we could create a solution that would prevent or diminish the risk of failure.
Click on the boxes below to review our assessment of each discipline.
Product Marketing
Product Marketing should be positioning your product and/or service to clearly meet an identified business need – whilst also clearly illustrating differentiation – i.e. why your product or service, and why buy from your company versus alternative suppliers. Seems simple, doesn’t it? In reality, most of the information that should achieve these aims focuses on Features (what a product does) rather than Benefits (what a product can do for your customers business).
Try a quick test now and look at the Product Marketing blurb for your latest launched product – how many Features can you count? Now how many Benefits? Remember, Benefits are ‘what this means to you Mr Customer is better X, improved Y, greater levels of Z’ ... and so on.
For further information, questions or advice please call Richard Lown on 01926 430 531 or contact via our online form.
